Google Analytics for Beginners - Q & A

Course Name: Google Analytics for Beginners
Certificate: Yes (PDF)
Covered Lessons with Assessment

• Introducing Google Analytics
• Google Analytics Interface
• Basic Report
• Basic Campaign and Conversion

Assessment 1 with Answer

 1. Using tracking code, Google Analytics can report on data from which systems?
Ans.

•  E-commerce platforms
•  Mobile Applications
•  Online point-of-sales systems

2. To collect data using Google Analytics, which steps must be completed?
Ans.

•  Create an Analytics account
•  Add Analytics tracking code to each webpage

3. The Analytics tracking code can collect which of the following?
Ans.

•  Language the browser is set to
•  Type of browser
•  Device and operating system

4. When will Google Analytics end a session by default?
Ans. When a user is inactive on your site for 30 minutes or more or closes a browser window

5. Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
Ans. True

6. Which represents the hierarchical structure of a Google Analytics account from top to bottom?
Ans.
 Account > Property > View

7. A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
Ans.

•  Property
•  View

8. To locate a property's Analytics tracking code, which sequence of steps should be followed?

Ans. Admin > Tracking Info > Tracking Code

9. To use Analytics to collect website data, what must be added to the website page HTML?

 Ans.Google Analytics tracking code

10. Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Ans. Immediately after the opening <head> tag of your website

11. When a new view is created, what data will be included?

Ans. Data from after the view was created

12. A deleted view can be recovered by account administrators within how many days?
Ans. 35

13. What are the options for filtering data in Google Analytics?
Ans. All of the above

14. Why is it important to keep one unfiltered view when using filters with Google Analytics?

Ans. To ensure you can always access the original data

15. In which order does Google Analytics filter data?

Ans. The order in which the filters are applied

16. When a filter is applied to a view, what data is affected?

Ans. Data from after the filter was created

Please let us know in the comment section if this post helps you!